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Liz Ross is a PhD candidate in the Applied Social and Health Psychology program at Colorado State University and a graduate intern at the National Renewable Energy Laboratory in Golden, Colorado. Liz applies social science methods to climate change mitigation and works on projects dealing with sustainable behavior adoption and just energy transitions. She has extensive experience with community-based social marketing (or CBSM). Her master’s thesis followed the CBSM framework to select an appropriate behavioral target for undergraduate students at CSU. Her thesis also described how the behavior selection process of CBSM can be improved. She is currently leading a CBSM intervention study at CSU aimed at decreasing meat consumption among student participants. She and her research team hope to contribute to climate change mitigation by making improvements to the CBSM framework that yield higher adoption rates of sustainable behaviors.